Ras Al Khaimah Tourism Development Authority (TDA) and Ctrip Destination Marketing have this week announced a strategic cooperative marketing agreement aimed at promoting the Emirate as a new destination for Chinese tourists.
The agreement was signed at Arabian Travel Market (ATM) and will run initially from 1st May 2016 until 30th April 2017. The co-marketing partnership will generate significant awareness about Ras Al Khaimah in China and is aimed at increasing Chinese outbound travel and tourism to the destination.
The cooperation will be focused on the promotion of Ras Al Khaimah as a world-class tourism destination for authentic culture and nature based Arabian experiences. It will include the development of tailor made travel packages to Ras Al Khaimah and a series of high-profile online marketing campaigns to drive awareness and bookings.