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Etisalat expands footprint in the UAE

New business kiosk in Ras Al Khaimah free trade zone serves the growing SMB community.

Today Ras Al Khaimah (RAK) is one of the fastest developing emirate attracting SMEs across the country and the region to RAK Free Trade Zone (FTZ) the premium free trade zone and investment hub. To tap this opportunity and work with the growing breed of SMBs, Etisalat recently opened its first business kiosk in RAK FTZ to serve the unique requirements of this community.

SMBs constitute 95 percent of registered businesses and contribute 60 percent to UAE’s overall GDP.  The government are working actively to empower young entrepreneurs by sharpening their capabilities and skills.

The long term vision is to promote the spirit and culture of entrepreneurship by including these SMBs as a crucial part of the economy. Therefore the aim is attract new businesses and start-ups to set up in the UAE and make this region as their business hub.

Free zones in the UAE are keen to assist investors to set up their businesses enabling them to explore business-friendly services, transparency, clear laws and regulations, 100 per cent tax exemption and company ownership, highest-quality business facilities, strategic location, effective communication facilities and easy access to airport and sea ports.

RAK FTZ was established in the year 2000 with a vision to become a universal brand as a premium free trade zone and investment hub.  The special zone has no trade barriers such as taxes, tariffs and quotas  in order to facilitate international business.  RAK FTZ was named Best Emerging Free Trade Zone and is considered one of the fastest growing free trade zones in the region.

The free zone has become home to many investors due to its world- class investment structure and cost effective environment. RAK FTZ aims to provide competitive and customised free-zone business services by offering an investor the ease of doing business at affordable prices and cost effective lease rates.

Etisalat the leading telecom operator in the UAE and the largest corporations in the GCC recently opened a kiosk to serve the business community at RAK FTZ. The kiosk would aim to provide all-in-one business solutions and become a one-stop shop for all services and queries.

Imran Cheema, Director of Client Relations, RAK FTZ said: “The free zone’s objective is to provide businesses including SMEs a highly competitive global environment through digitisation and innovation. RAK FTZ attracts businesses across the country and region to provide technology and services to help them grow their business to the next level. The Etisalat’ s business kiosk, located on the Ground Floor of Business Centre 2, allows our clients explore  wide-range of products and services such as, mobile post-paid and prepaid plans, data plans, broadband internet and fixed voice connectivity including free latest  devices and high end office equipments at zero upfront cost.”

Etisalat’s new programme ‘Hello Business’ is targeted at SMBs based in free zones like RAK and across the country. It is designed specifically to help them set up and get their business moving fast. It’s ideal whether a company has a single branch or a national franchise, the programme offers for businesses new to the UAE market to save on their outgoings and get a streamlined, express service that’s easily tailored to individual needs. The other advantages of the programme include a personalised visit by a trained and authorised Etisalat representative to your premises within 24 hours upon request, value-for-money offerings for mobile and office products and services for new businesses in the UAE, an expert information kit to enable your business to set up its operations faster and efficiently, a welcome call to ensure hassle-free subscription to Etisalat’s SMB services and 24x7x365 access to Etisalat’s state-of-the-art SMB call centre – 800 5800. This is also the region’s first dedicated 24/7 customer care centre serving over 300,000 SMBs.

Etisalat is always committed to equip and empower businesses with the necessary IT and telecom essentials. The business kiosk will target RAK FTZ customers with the key objective of helping them to increase their business productivity improving efficiency, effectiveness and most importantly profitability in business.  Etisalat also organised a roadshow recently to create awareness about its kiosk delivering exclusive business to the RAK FTZ business community.

Presently Etisalat has a strong presence outside the RAK FTZ with 6 business and service centers across the emirate at RAK BC, Manar Mall, Al Hamra mall, Al Safeer outlet, Ghalilah and Digdaga.

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