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Sales & Marketing

SMEs Effective Marketing: Where to start?

Zed Ayesh gives a thorough run-down of effective marketing practices For many entrepreneurs marketing is an everlasting challenge, both internally and externally. Internally because SMEs don’t have enough capital resources to successfully gain the attention of their target markets, while they also lack the required skills to successfully promote their products and find the best ways for allocating financial resources …

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It’s all about networking!

Be sure about what you want to achieve from your networking and do your research before joining a group, warns Phil Bedford. I was talking to a lady a few years ago who was looking to grow her word of mouth business. She knew the power of networking but wasn’t getting anywhere near the results she wanted. She was “networking” …

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Branding inside out

The understanding of branding involves an experience, explains Zed Ayesh. Always in pursuit of a ‘right formula’ to make their profit sustainable, entrepreneurs are constantly creating, starting-up, managing and growing their business from small to medium companies to large industries. In this entrepreneurial journey, the underlying importance goes to the word ‘sustainable’: the ability to create and maintain profits at …

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It’s small touches that make big impact

It’s small touches that make big impact

A wise man once said that the secret of success lies in paying attention to details. Zed Ayesh urges SMEs to take into account the limitations of their businesses in order to transform these into strengths. Entrepreneurs, SMEs and start-ups come from all walks of life. Owing to their varied business experiences, they take a certain amount of time and …

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Can companies counter a debacle storm?

Can companies counter a debacle storm?

SMEs need to establish a sound good corporate governance system, which is nothing more than applying basic common sense. Mark Fisher explains the enormous benefits of putting together these procedures in place. For many people the phrase ‘corporate governance’ sounds so uninteresting that their eyes glaze over. For others it is a source of fear, implying impossibly high standards that …

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Make it concise, and follow-up!

Following up and creating business from your network is how you distinguish yourself as a networking maven and not just a wannabe, writes Phil Bedford. Leaving a networking event with a handful of great contacts is always a good feeling. It means, to many of us, it has been a justifiable use of time. We need to make sure that …

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The art of referral engine

As you are connected, a line of credibility is established, either explicitly or implied, assuring the referred (start-up) that you are someone worth working with, explains Phil Bedford. Can you imagine the following conversation throughout Dubai and around the world in many businesses during the last few years? Maybe you have had it yourself. “We need to get more business …

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A closer look into the SME sector

Zed Ayesh elaborates on the issues that affect the growth of SMEs and provides solutions for upliftment. Dubai, without a doubt, is one of the best places in the world to set up a business, especially for SMEs. As an expert working very closely with the SME sector for the past five years, I have had an opportunity to deeply …

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