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Sales & Marketing

A step toward complication instead of big leap

Choosing the right growth strategy in the new world remains a difficult decision and largely depends on how the past few years have affected the entrepreneur’s risk appetite, writes Alyson Baynes. Deloitte UK’s Private Markets team recently released the results of the annual Entrepreneurship UK 2013/2014 survey.  Now in its sixth year, the survey continues to provide valuable insights into …

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There’s more to business than just selling!

Choose the right business simulation game and your organisation and team will build business acumen, leadership and accountability. Simon Hodges shares a ten points program on how wrong choices can result in a wreckage. As we near the end of the calendar year, a lot of us would be busy making new-year resolutions relating to their business. Hence, it becomes …

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Do referrals drive the business bus?

What’s upstream referral activities? Delivering the concise message to a potential client, which can build into your referral business plan, elaborates Phil Bedford. Running a successful business is not a walk in the park. However, simple yet fruitful opportunities like networking to find new clients can go a long way in building an envious customer base. Yet many of these …

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Importance of understanding market needs

Utpal Bhattacharya advises new comers to understand the local culture and market wants well before soliciting business. Sometimes we forget that after winning a contract we have to execute it to the expectations of the client and as per the promise we made in writing. Sometimes, as a contractor we take advantage of a situation or the goodness of a …

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Concentrate on selling benefits instead of features

More than the features, explain to customers how your product will make their lives better. Keep a focus on the customer’s needs and desires and then paint a picture that clearly shows the customer how they can get all of the above if they buy your product. Simon Hodges offers some valuable advice to sellers and marketers. The better you …

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How to keep your most valuable assets safe?

Are you planning to establish your business in the UAE or the GCC region? Here are the minimum insurance requirements needed to run your business smoothly.  Your accountant and attorney are extremely crucial to your business, however, if you are a start-up, you would also want to look at another important person—the insurance agent. In this fast-paced and competitive world, …

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Explore newer markets but with a pla

As an SME that is striving for growth, it is important to venture across the borders. However, an appropriate assessment of market, putting together best strategies and having a proper business model are some pre-requisites before any investment is made.  Every successful large corporate today was a budding small-to-medium enterprise (SME) at some point of time. Growth is inevitable, not …

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Employee: Most precious asset of a company

Prof. Adrian Kennedy lists down five crucial things employers must look for in a Corporate Health and Wellness Program in order to improve the health of their employees and organisation. Over the years, we have come to realize, that the most precious asset of an organisation is the employee, and yet most often, the employee is taken for granted and …

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How to manage the manager

Zed Ayesh differentiates between good and bad managers as he advices entrepreneurs to more vigilant and thoughtful when hiring people on managerial posts. A majority of the business challenges are created from a dearth of decision making skills at the top management in large organisations. And it is quite common in our part of the world where the most undervalued …

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Train your networking muscle to perform better

You become the average of what you are surrounded by. Therefore, if you want to grow our business by relationship, then you need to start hanging out with successful people, advices Phil Bedford. We are all born with muscles. They are enough to get us to operate normally, walk, lift, and run. However, if we want to achieve fitness for …

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