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Sales & Marketing

Being financially well-versed guarantees long-term survival

Lack of financial literacy is the main reason why so many small businesses don’t survive in their first year. So, educate yourself and get a good grasp on cash flow, as this will help you make sound decisions and keep your company thriving. Neil Petch shares his basic finance tactics for SMEs in this article. Starting and running a business …

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Greeting- The simplest way to improve your sales

sales

Making others feel good is possible and very essential for an organisation to be productive. ‘How are you?’ is the opportunity to become aware of your reality at that moment and give yourself the chance to treat yourself better, says Sachin Thombare. Iam sure it was not very long ago that you met someone and they instantly popped the question …

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Transformation from age of curiosity to age of abundance

The arrival of the age of abundance is now a mainstream challenge for all creators and producers of ideas, goods and services. It’s a transformation series from age of curiosity to scarcity and thus recently arrived the age of abundance. We are surrounded by millions of everything We are swamped with unlimited options, ideas, goods and services, intricate possibilities and …

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Content marketing- a good solution for startups

For all businesses, financing and marketing are two of the most important tasks. However, young businesses find little or no investments for the latter. Tish Tash believes that one of the solutions in these circumstances is content marketing. For any startup or small business, marketing is as important as financing. Hence, it’s not surprising that many SMEs think of it …

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Break the shackles of hesitation- Network freely with these tips

Phil Bedford shares with us how to avoid nervousness and explore networking opportunities. We have covered a fairly good number of stories on networking in the earlier issues. In this issue, let’s focus on helping those people who want to network but get a little nervous in taking the first steps. The first tip is to make sure you have …

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Tell me your mentor, and I’ll tell you who you are?

Simon Hodges explains the idea of appointing a mentor who is more like friend for you than a professional. A mentor who can be your reflection and knows you well in your happy and sad times. A potentially hurtful truth! There is a simple reality in running a business that once you employ people and sell your product or service …

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Accelerate your growth. Get listed

Mark Fisher thinks every SMEs should be a listed company to take their business to the next level- on a platform to grow, develop and be recognized. 130 companies are listed on the UAE three stock exchanges that follow a set of stringent rules which makes them more efficient and competent to take better decisions.  The 130 companies that are …

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Value-added proposal = Business success!

‘Value-added’ services, in particular, have created a decisive advantage, especially for small businesses and ultimately leads to successful practices in the business. However, the real value lies not in the product or service offered per se, but in the overall eco-system created, writes Neil Petch. All ready to start your business? Company name, check! License and registration, check! Some twenty …

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Environmental investments pays dividends

Professor Jim Baird of Glasgow Caledonian University and waste consultant Richard Taylor recently visited One1Info office in UAE to discuss the future of waste management in the UAE. Here they offer insight into the importance of getting your environmental credentials in order. I recall a senior oil executive from Statoil saying that the most profitable company in the world was a …

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Look out startups, content marketing is more than a good idea!

For all businesses, financing and marketing are two of the most important tasks. However, young businesses find little or no investments for the latter. Tish Tash believes that one of the solutions in these circumstances is content marketing. For any startup or small business, marketing is as important as financing. Hence, it’s not surprising that many SMEs think of it …

Read More »