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Sales & Marketing

Why a customer-centric work culture is a must for every organisation?

Customer satisfaction management is a must for every business to survive in the long run. But do we have the tools to track feedback from our consumers? It is important to keep customers happy for brand success. Each one of us knowingly or unknowingly are into customer satisfaction management. It could be internal customers or external customers. Internal customers include …

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Targeted marketing has never been easier, especially in social networks

GEORGE DEEB, Managing Partner at Chicago-based Red Rocket Ventures explains key marketing strategies that utilise popular social networks. The marketing world has substantially evolved over the last few years, in terms of how you can target prospective customers for your business.  Before, your primary options for targeting, were largely around demographics or geographies through media buys on larger websites and …

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Whatever happened to five year plans?

We must be flexible in our planning in the knowledge that the business environment today will almost certainly be very different from in a couple years. We should embark on business plans with a worst case scenario in mind. I recently asked an old colleague and fellow businessman whether he still made use of five year plans. He raised his eyes …

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Digital economy needs strategic, proactive policies – Booz Allen Hamilton report

MENA countries have the opportunity to double or triple adoption of digital payments, says Booz Allen Hamilton report Currently, just 9% of retail payments by volume in the UAE are made digitally,  compared with 42% in the UK and 75% in Sweden Banks need to evolve in line with changing consumer needs to stay  relevant Amodern payment infrastructure has the potential to create …

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Managed print services lowers SME costs

Today the printing environment has become increasingly complex for the SME community. Managed Print Services (MPS) and document management practices have emerged as a key solution for the SME community which helps them across diverse verticals to focus on their core business. W ith the changing priorities forced upon many in the SME community by the financial downturn, it has become …

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Horizon 2020 The champions league for small, innovative European companies

Horizon 2020, a specific instrument for small and medium sized enterprises, aims to identity small companies with high innovation and strong growth potential. E urope is a vibrant continent for technological innovation and knowledge creation but  commercialisation of knowledge here is lower than in other parts of the world. Although Europe has a high number of start-ups and small companies, a …

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Stable Ratings Boost Business Confidence

Financial planning and control is being standardised across government departments and the government’s consolidated entities. A new financial planning framework was put into place to standardise budgeting approaches.  F itch Ratings-Hong Kong-04 May 2016: Fitch Ratings has affirmed Ras al Khaimah’s Long-Term Foreign and Local Currency Issuer Default Ratings (IDRs) at ‘A’ with Stable Outlook. The issue ratings on RAK Capital’s …

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Customer service amplifies brand values VIA social media

In today ís referral dominated consumerist world, it is an established fact that customer service is at the heart of business growth. Social media is now a part of life and is central to brand value creation On a recent trip to Rome I experienced rather poor service at a restaurant near a well-known tourist destination. I could not help …

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Vision 2016 for Toyota in the UAE

Roberto Da Silva, General Manager Retail, Al Futtaim Motors-Toyota talks about the company’s hybrid technology push and what will make Toyota tick in 2016. YOU HAVE BEEN IN THE AUTOMOTIVE RETAIL BUSINESS FOR SEVERAL YEARS IN THE UAE. WHAT DO YOU FEEL HAVE BEEN THE MAIN HIGHLIGHTS OF YOUR JOURNEY? a. We at Al Futtaim Motors have a customer-centric approach, committed to continuously enhancing the quality of our customer experiences. Therefore, I remember that when the automotive industry was hit by some global challenges a …

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Keeping business out of the danger zone

A large portion of SMEs fail within the first year of operation due to an inability to access finance. They find it very difficult to get financing from banks and other conventional sources, and face a rejection rate as high as 90%. In this article, Craig Moore explains how to manage risk in business. There are some 300,000 Small and …

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